Why Collaboration Is Not Working (And How To Fix It)
There’s a huge gap between fantasy and reality when it comes to agency collaboration. One of my clients could not believe how collaborative…
There’s a huge gap between fantasy and reality when it comes to agency collaboration. One of my clients could not believe how collaborative agency partners appeared when she was in the room, yet were so dysfunctional the minute she left for coffee. Someone would always come along to use that moment to poach another agency’s assignment. “We can do it bet…
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