How To Build a (Truly) Purpose-Driven Team

From inspiration to resilience – how purpose helps team stick together

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honor and recognition in the event of success.”

Legend has it that Sir Ernest Shackleton used the text above in an ad to recruit his crew for the Endurance Expedition to Antarctica. Shackleton was determined to become the first person to reac…