Bringing People Back at the Core of What We Do
A human-centric approach to marketing communications
Part 3 in the series Prototyping the Agency of the Future
You might think that an industry that is all about communication would master empathy. Curiously enough, adland has a hard time understanding how regular people really feel and think. When words like “awesome,” “cool,” “award-winning” and “no one did it before” are the norm to describe an idea, it…
Keep reading with a 7-day free trial
Subscribe to Fearless Culture – Reimagining Work to keep reading this post and get 7 days of free access to the full post archives.